Back at the FMC earlier this year, Facebook announced the launch of facebook offers, only problem was that it was only available to a select few “big name” companies. Well, the wait is over, Facebook Offers are now available for “local” fan pages.
Does this mean you have to be a local, brick and mortar store? Not necessarily. The only fan pages that show the offer tab are “local” places. Any fan page can be setup as a local place, whether or not it has a traditional brick and mortar store. The way offers are delivered is that someone clicks on “claim offer” and they are sent an email from facebook telling them to take the coupon to your establishment to redeem. You can also simply put in the rules (which are setup along with the offer by you) how your offer needs to be claimed. Example: ”Go to www.mywebsite.com to claim your free gift” or send them to your fan page.
Today any local U.S. business can start using Facebook’s Offers product – free-to-create coupons that businesses can share to the news feed, and that users can bring to brick-and-mortar stores for redemptions. First announced in February at the Facebook Marketing Conference, the product has been in private testing with a select group of brands who worked with Facebook reps to run the offers. Now the promotional product is available in a self-serve interface.
While it doesn’t cost businesses anything to run offers, Facebook could still make money on them. If they perform well in the news feed and drive business to physical stores, those stores may spend more on Facebook ads that increase their Page fan counts — and the subscriber bases for the coupons.
To create and distribute an Offer, U.S. businesses that list a local address can go to the post composer on their Page’s Timeline. There they’ll be walked through a tour of the product. Then they can add a thumbnail, headline, and fine print before being able to post the coupon to their fans. Originally published by Tech Crunch.
You can share this facebook offer on your timeline, on your fan page, and everyone that claims your offer will be able to do the same. To increase exposure to your offer, you can simply setup a facebook ad that sends people to your offer. Make sure to target this to a group that is likely to be interested in your offer. If you are offering weight loss tips for senior women, don’t target me in your ad;)
Would love to hear how you are going to use facebook offers for your business. Please share any interesting or unique ideas on my facebook page.
Video marketing could be implied for several different things these days and most of the times it’s for the tutorials and video programs that are made for all kinds of different websites. For your brand to shoot up and to have enhanced and enough marketing space, you should know that videos are the best means to create something you and your consumers will equally like and appreciate. Creating an attractive promotional video for anything related to your business is really easy and it is going to bring about all of the outcomes and results that you could imagine of within a short amount of time.
The major reason why a company or an individual wants to make a promotional video is to get links and shares to it and the product or service which is being offered in the video getting viral and even improvised over and over again. The promotional video is meant to get popular with the help of internet trace and linking and if you can create something vital and influential, things will go well on their own.
In order to create an attractive promotional video you should know that the information you are adding in the video should be new and upgraded. If you are sharing something which is repeated and used already, consumers will be less likely to get interested in it and they will stand no chance of being compelled to your business strategies. New information which is being distributed on free terms is always shared and you can easily get a hit with it.
The information which you are including in the video should be put and arranged in a manner that whoever is going to watch the video will feel the urge to go with the brand recognition and purchasing something eventually. You need to use pictorial representation and exhibition for the purpose of getting a good success at it. Including animations and interesting graphics could be helpful as well. Don’t make the length of the video too long or too short because it will easily disinterest people within a short amount of time. The message should be clear enough and yet easy to comprehend and get through.
Connecting your website information in the video is always going to be effective through the promotional video. This way you will build a trustworthy relationship with the consumers and communicate in a beneficial manner as well.
This article has been contributed by Denis who is a contributor for http://www.HowToTradeCommodities.com where you can get some useful tips when it comes to investment.
This new trend is great news for marketing health coach services. As more and more health care providers invest more into prevention the need for health coaches will only grow.
At most gyms and athletic clubs, for just a little extra a month you can hire a personal trainer to analyze your physical ability, construct a personalized exercise plan, and work with you to achieve your fitness goals. People who use personal trainers swear that they see better results than when they were training alone.
Now, a growing number of healthcare organizations are putting the personal trainer method to work for patients in the form of a health coach. This trend can put patients at ease, increase the continuity of care, improve outcomes, and encourage consumer loyalty.
The value of health coaching
Mercy Clinics in Des Moines, IA, instituted a health coach program in March 2011 in pursuit of the triple aim of improving clinical quality and outcomes, lowering costs, and realizing higher customer satisfaction. The health system appointed an RN to improve the care transition of high-risk patients—those who are admitted with pneumonia, chronic obstructive pulmonary disease, coronary artery disease, and congestive heart failure.
“We recognized that our health care delivery system was really geared for acute episodic care and not for providing high quality chronic and preventive care.” says Kelly Taylor, director of quality for Mercy Clinics. “Our quality committee charged us with redesigning the delivery system to improve our quality for patients with chronic disease. The health coaches were a key strategy implemented to devote time in the clinic to utilizing information from our disease registry to work with patients not meeting quality goals.
Marketing Health Coach Services is getting easier every year as the field grows in mainstream acceptance. Leave a comment and let me know what creative ways you are marketing your business.
By Geoff Young
On Wednesday Facebook announced that timelines are going to be coming to fan pages effective at the end of March. This gives you about a month to get ready for this big change. There are some good changes and some I am not so crazy about. Hubspot did a fantastic article on how to set up your new facebook page design that will walk you through getting ready for when the change does come.
The one constant you can count on with facebook (and life) is change. Make sure to review the facebook rules for what you can put in your timeline cover photo, absolutely no marketing messages or calls to action.
How to Set Up Your New Facebook Page Design
Upon logging in and accessing your Facebook business page as an administrator, you’ll be presented with the following message:
Start Tour: Click the green ‘Start Tour’ button to get started.
Step 1A: Set Your Cover Photo
In the ‘About’ section of the tour, you’ll first be prompted to choose what’s called a cover photo for your page. If you’re familiar with Timeline for personal profiles, this is similar to the large banner image that is shown at the top of the page. For pages, the cover photo dimensions are 851 x 315 pixels. Choose an image that is representative of your brand, and don’t be afraid to get creative with it (here are some great examples from Social Fresh to spark some creativity). You can change it as often as you wish, but you should also adhere to Facebook’s policies regarding cover photos, which states that cover photos cannot include:
- Price or purchase information, such as “40% off” or “Download it at our website.”
- Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section.
- References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features.
- Calls-to-action, such as “Get it now” or “Tell your friends.”
- Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
No calls-to-action? A little bit strict, Facebook … don’t you think?
Step 1B: Set Your Profile Picture
Once you click ‘Next,’ Facebook will prompt you to adjust your profile picture, which is the image that will get shown next to each of your updates on your wall and in users’ news feeds; it will also appear with any sponsored stories or ads that you run. A logo is a good choice here, but you can choose any image that is representative of your brand. Choose an image that fits 180 x 180 pixels and also looks good when scaled down to a thumbnail size of 32 x 32 pixels.
Step 2: Organize Your Views & Apps
The new design features photos, likes, and apps at the top of your page below your cover photo. Photos are automatically featured in the first spot, but page admins can rearrange the rest to feature the most important ones first. Overall, a total of 12 apps can be shown here, which can be viewed when page visitors click the dropdown arrow (highlighted in orange in the image below). Admins can also customize the images that get shown for each app in this toolbar using the ‘Manage’ >> ‘Edit Page’ dropdown via the ‘Admin Panel,’ which is accessible at the top right of their business page.
Step 3: Star, Hide, or Pin
In step 3 of the tour, Facebook will prompt you to modify the items in your page’s timeline. By hovering over individual stories, you can make them wider, hide them from your timeline with the pencil icon, highlight them as important with the star icon, or delete them entirely. A great new feature to note here is that you can pin/anchor a specific story to the top of your timeline for up to 7 days. This means you can highlight specific posts such as remarkable content, calls-to-action for your best marketing offers, or other events/promotions you want to feature. Pinning it to the top of your page will prevent it from getting buried by more recent updates. Perhaps Facebook is offering this functionality in an attempt to make up for its strict cover photo guidelines.
Step 4: Explore the Admin Panel
The new Admin Panel which, as we mentioned earlier, page admins can access from the link at the top right of their business page, allows admins to track all of the activity on their page in one convenient place. From here, admins can easily respond to comments, edit their page settings, access Page Insights (i.e. Facebook page analytics), create new ads, and even change the name of their page.
Step 5: Enable Messages
The Facebook guided tour ends with information about messages, a brand new feature for business pages. Admins can now allow users to send them personal messages. This makes it much easier for admins to have private conversations with their fans. Use this feature when you need to discuss a topic or customer service issue in more depth, and when you’d prefer the conversation not be made public for all page visitors to see. We don’t recommend limiting methods of communication available to your fans, but admins can also choose to turn off messaging capability by accessing the Admin Panel, choosing ‘Manage’ >> ‘Edit Page’ >> ‘Manage Permissions,’ and unchecking the ‘Messages’ box.
In addition to the new features we’ve covered in the tour above, there are several other features available in the new page design that you should also know about.
About: Although the ‘About’ section of your Facebook page isn’t exactly a ‘new’ feature available with these updates, it’s still worth mentioning due to the prominent placement it gets in the new design (see below). This section gives you the opportunity to briefly explain your business and let new visitors quickly understand what your business is about. Keep it brief so the description doesn’t get cut off, and include a URL to your business’ website.
Friend Activity: When people visit your new business page, they will now have a more personalized experience because they’ll see how their personal Facebook friends have interacted with your page. In other words, if a user tags your business page in one of their posts or checks in at your business’ location, the people they originally shared with (i.e. their Facebook friends) will see these stories highlighted for them on your business page’s timeline if they visit it. You can learn more about your page’s visibility settings here and what people can see here. In a nutshell, this means that your page will now include more elements of social proof; if a visitor to your page sees that he/she has friends who have interacted with your page, they might be more enticed to stick around and become a fan themselves.
As you can see from the screenshot below, the new design shows me how many friends of mine are fans of the HubSpot page. I can also see a post one of my friends made about the HubSpot page.
Milestones: The new design also allows admins to feature what are called “Milestones” on their page. This allows page admins to highlight some of their business’ biggest accomplishments, such as fan growth, award wins, product releases, etc. Milestone images are set at 843 x 403 pixels. You create a new (or past) milestone via the status update box, which will prompt you to input the following information about your milestone.
When complete, it will look something like this on your timeline:
Activity Log: Your activity log allows you to view, manage, and organize all the posts on your page (even the ones you chose to hide from your timeline). With this page, you can filter stories by date or story type (see “All”), view spam vs. photos vs. comments vs. posts by others, and the list goes on. From this view, you can also hide, delete, or star (highlight) individual stories, as well as change dates of stories on your timeline. To access the activity log for a page, page admins should visit their Admin Panel and click ‘Manage’ >> ‘Use Activity Log.’
Best Practices For the New Page Design
In addition to the tried and true Facebook marketing best practices you’re likely already used to, here are a few additional ones to add to your list, brought to you by the brand new page design.
1) Publish More Visual Content
Facebook’s new timeline page design places more of an emphasis on visual content like images and videos, so use that to your advantage. According to an internal Facebook study, “posts including a photo album or picture can generate 2X more engagement than other post types.” Because these images will now appear larger and more prominently on your page, make it a point of posting your best visual content to your Facebook page, or make more of an effort to make the content you already create more visual. Think photos, charts, infographics, and other content visualizations. And hey — you can always use it on other visual-oriented social networks like Pinterest and Google+, too!
2) Feature Custom Tabs in Views & Apps Toolbar for Lead Gen
Unfortunately, with the new timeline design for pages, Facebook no longer allows you to set a default landing tab for your business page. All new page visitors will automatically be directed to your timeline. This means that for those of you using the HubSpot Facebook Welcome App, you can no longer make it so that new visitors see that tab upon visiting your page for the first time. That being said, you can feature the app (or other custom apps/tabs) in the Views & Apps toolbar below your cover photo. As we mentioned in step 2 of our setup steps above, be sure to rearrange your Views & Apps icons to show your top tabs to highlight tabs you’re using for lead generation.
3) Edit Images That Appear in Your Views & Apps Bar
To build off our last best practice, you’ll also want to make sure you choose the best images possible to represent the items in your Views & Apps toolbar. To customize the way these apps appear on your page, visit the Admin Panel, click ‘Manage,’ and choose ‘Edit Page’ from the dropdown menu. In the ‘Apps’ section, click ‘Edit Settings’ for the specific app image. Then you can upload the new image you’d like to use to feature that app (dimensions should be 111 x 74 pixels). This will enable you to turn your featured apps into compelling calls-to-action, as HubSpot did in the image example above to highlight its HubSpot Welcome App tab. Use these to call attention to your premium content to support Facebook lead generation.
4) Make Sure Your Best Posts Appear on Your Timeline
Make sure to expose visitors of your page to your most important content. To do so, make your default setting ‘Allowed on Timeline’ by checking ‘Everyone can post to HubSpot’s timeline’ in the ‘Manage Permissions’ section of your page settings. To highlight posts you want to give prominent placement on your timeline (they’ll take up the full width of your timeline), access your Activity Log and select ‘Highlight on Timeline’ to star particular posts.
5) Pin New Featured Promotions Every 7 Days
As we mentioned in setup step 3, admins are now able to pin content to the tops of their pages for 7 days at a time. Use this to anchor updates about the promotions you want to feature (e.g. events, new marketing offers, other awesome content, etc.) to the top of your page to make them as visible to page visitors as possible. Pinned stories will appear right below the status update compose box. Update your anchor pin every 7 days once the old one expires. To pin an update, hover over a story, click on the pencil icon in the top right corner, and choose ‘Pin to Top.’
What do you think of facebook’s changes? Do you like the new timeline and how do you think it may be able to help your business? Hopefully after reading this you know how to set up your new facebook page design.
By Geoff Young
Already using Google+? Follow Mashable’s Pete Cashmore for the latest about the platform’s new features, tips and tricks as well as social media and technology updates.
Unlike Facebook and Twitter, Google+ doesn’t offer vanity URLs for user profiles, making it more difficult to share your Google+ Profile with your friends. Instead, Google uses a long string of numbers to denote users (e.g. 117691391504351341685).
The reason Google+ doesn’t use vanity URLs is because those could lead to spammers figuring out the email addresses of millions of Google+ users (since many Google Accounts are linked to Gmail accounts).
Of course, this leads to a problem: you don’t want to be telling people to type in a long string of numbers to find your Google+ Profile. That’s where Gplus.to comes in. This simple little app lets you create a short URL for your Google+ page, making it easy to share with your friends. Mine, for example, is Gplus.to/benparr, which is much easier to remember than a random strong of numbers.
Gplus.to fills a gap that Google+ doesn’t currently address. Should Google give users the ability to create vanity URLs, or is it too much of a privacy concern because of its connection to Gmail? Feel free to let us know in the comments.
The normal Google+ URL is very inconvenient to share, trying to send someone to my profile at https://plus.google.com/u/0/104332190615813698801/ makes it very difficult. Try fitting that on a business card.
Using this site I was able to change it to http://gplus.to/healthcoachtips, which not only is easier to remember, it is much more in line with my business brand. You can do this with your personal google+ profile and your business profile.
The 7 Deadly Sins of a Fan Page
I’ll admit it, I’m not perfect but there are a few things you just cant commit when it comes to facebook fan pages. I know there are many of you out there that are still struggling to pin point why your page isn’t growing by thousands of likes a day.
Ask your self this: Have I committed one of the 7 Deadly Sins?
You’ve probably committed number one the most!
Here they are…
1) Not having a fan gate:
Not having a fan gate on your fan page is like not having a gate to Buckingham Palace or the White House– anyone could go inside and steal your precious jewels and valuables without having to do anything.
Fan gates are crucial in boosting the amount of “Likes” your page has. Use the “blurred fan gate” technique by blurring the background image and having text on top that says something along the lines of “Click ‘Like’ to see the hidden content!” Click here for more innovative fan gate strategies.
2) Not having a custom fan content (fan page tab)
Without custom tabs, your page would be plain Jane. Nothing more than your wall, photos and info tab. Where would you post images and videos? Or even embed your brands website into your page? Take a look at some great examples:
3) Not optimizing your photostrip
The photostrip is the key part to visual branding. Without it, your fans would be limited to your profile picture. By utilizing the photostrip, you are essentially posting your brand on a billboard and contributing to the visual theme of your page. There are many creative ways to incorporate the photostrip. Get bonus points by making your pop-up images in your photostrip call to actions. Just include a link in the caption of the image!
4) Not leveraging your Fan Page banner
Did you know your image can have a max height of 540 pixels and a max width of 180 pixels? Dont just put a measly 100 pixel x 100 pixel image of your company’s icon up. Take advantage of ALL of that space and create a graphic that represents your brand hardcore. Add a few key words and maybe have a fan of the month graphic. Be creative and make sure all aspects of your brand are visually represented in this image.
5) Blocking comments from users
Make sure your fans feel appreciated and not just one lost in the crowd. Incorporate everyone in your wall posts and updates your brand has to share. If you block a user, they will probably send bad vibes out about your company and it may even go as far as getting negative comments on your fan page.
Make sure you are connecting with your fans and creating personal relationships with them so that they feel valued. Also, never delete a comment (unless its inappropriate) or ignore a comment from a fan. Remember: Engage! Engage! Engage!
6) Not creating new, engaging content
Its a simple question: Do you want your fans coming back to your page? If your answer is yes, then you have to constantly update your page with new and exciting things. Post an update every few hours with a yes-or-no question or a click “Like” if comment. Keep your fans updated with your brand and show them that they arent just any fan, but that they are your company’s fan. Add a contest to your page or a “fans only sale” that will keep your fans comin’ back for more!
7) Not using Insights to learn what your audience likes best
What is Insights: Insights is a free service that pulls data in from your fan page and gives you a weekly update on how your page is doing. It will give you information on active users, how many people have “liked” your page, and number of wall posts in a week. Theres nothing like cold, hard numerical data that will show you how your fan page is doing. Have you tried out the new insights yet? What do you think?
If you have committed one or more of these sins, don’t freak out. They are very simple fixes and can bring your fan page to life in just seconds. Before you know it, your will have the most virtuous fan page out there!
It is easy just to throw up a fan page on facebook, but how useful is it. If nobody finds your page, or you don’t set up a system to stay in communication with your fans off of facebook then it can be a huge time sink. Just do the opposite of these 7 mistakes people make and I would also add to this put in a way for people to get on your email list. You can do this through a newsletter opt-in, free gift, anything you would do on your website for an opt-in, you can probably do on your fan page.
By Mike Glover in google adwords, Marketing, SEO, SEO Basics, White Hat SEO
You wouldn’t dare start a new small business these days without a plan…or would you? Okay you may not, but lets face it, some people are just wildly impulsive, even though it might not be the prudent thing to do. The small business failure rates in the United States are alarming to say the least. With start-ups facing a 1 in 10 chance of surviving past the 5 year mark, it’s important to have a plan if your business model is going to survive. If you have not done one yet, please do one now. Even if it’s just you, sitting down with a yellow note pad and banging out some 30 day goals, some 6 month goals, some 1 year goals and some 5 year goals. You would be surprised how effective that one simple task can be at helping you to succeed and survive!
So…what’s this got to do with SEO? Glad you asked, let’s get to it! SEO (organic search engine optimization) is a process, just like anything else. It takes skill, patience, hard work, knowledge and yes…planning! You don’t win the Superbowl or the Daytona 500 without a well thought out and executed plan and you certainly will not win the SEO Wars without one either. And make no mistake about it…it is WAR ladies and gentlemen, and to the victor, go the spoils. The plan is fairly simple, you just have to know where to start. So let’s start at the beginning…
Market Research and Analysis
Seems simple enough, but if you don’t know who your competition is and exactly what they are doing, how in the world do you expect to best them? You need to know exactly what they are up to at all times. Not all of your competition mind you, but definitely the top 3 ranking sites in your niche. Take those top three and start some basic research. You should be looking for answers to these questions (as an absolute minimum):
- Age of Site: How long has it been around?
- Google Toolbar Pagerank: What is their current PR?
- Do they have an Alexa Rank?
- How many backlinks do they have coming to their site?
Next, you should find out what keywords they are targeting. I wrote another article on SEO Espionage a little bit ago if you need more information on how to do that. Here are the basics of what you should be looking for:
- Traffic Estimates for your keywords: Use the FREE Google Adwords Keyword Tool for this. Note: There are other free tools out there and there are some paid tools. The choice is yours of course. I choose to use Google’s Adword Keyword Tool.
- Try to target and isolate Long-Tail keywords that your competitor has missed. Make sure you use your primary keywords in the long tail keywords that you target and you will build your ranking on both your primary and your long-tail keywords.
Seems like lots of health coaches are overwhelmed with the idea of SEO (search engine optimization). It is a pretty big topic, this is a good first step on figuring out what exactly it is you should be optimizing for. Going after super high traffic keywords is not the best strategy, better to get super targeted traffic to your website that is actually interested in what you are offering.
If you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your personal or business brand will allow you to keep undesirable results at bay, such as bad online reviews or mentions.
You’ve probably read lots of posts talking about how to properly optimize your social media profiles for search, and they’ve probably all sounded a little like this.
- Be active – Yes, this is true. Just like Google loves regularly updated blogs and websites, they equally love regularly updated social profiles.
- Optimize photo filenames – This only works on some networks, which I will mention below. It doesn’t hurt to upload photos with your name or keywords in the filename, but networks like Facebook rename the photo filenames anyway, so for some networks, it’s useless.
- Engage with your followers, fans, and connections – This is a good thing to do regardless of the SEO value of it. Engaging with others will keep your profile updated often, and being helpful will also lead to other’s recommending you to their audience. Search #FollowFriday to see what I mean.
- Vanity URL – From what I can tell, the URL does not count for anything but branding except on specific networks. For example, my Facebook fan page name is Kikolani, and the username for the URL is artofblogging. The fan page does not rank for art of blogging, but does rank for Kikolani. But again, it all depends on the network.
While these are great tips for your overall social media strategy, they are not the end all of SEO for your social network profiles. Certain networks use specific elements of information that you supply in your profile to optimize each profile on their network. The following will guide you to the right fields to optimize for the best possible search optimization of your social networks. The best part is that all customizations noted are using each site’s free accounts – no need to upgrade to Pro if all you’re looking for is optimization!
Quick and Dirty Onsite SEO 101
Before we get started, here are some key things to keep in mind about the following mentioned SEO elements of your social profiles. The order of importance is generally SEO Title, Meta Description, header tags (H1, H2, H3), image ALT tags, image filenames, and bolded text. Also, when it comes to search results, the typical result will look like this:
But what if you don’t care about the SEO?
That’s ok – this post still has some great information for you! Usually the parts of your profile that are used for search optimization are also used for the network’s own search results. So if you don’t want to think of it as SEO work, think of it as simply social optimization!
Let’s start with the hottest new social media network of them all – Google’s own Google+. Whenever you are filling out your Google+ profile, be sure to note the following areas of information that will enhance the search optimization of your presence on this network.
This article lays out some very important SEO for social media info. Every health coach should be branding themselves across multiple social media platforms, and this will help you get more bang for your buck. I think Google+ is going to be huge for SEO. If you don’t already have a profile, set one up now. They are going to open up for businesses around the end of the year is what I hear. Whatever wellness marketing or nutriton marketing strategy you are using, this will help your search engine rankings.
Facebook announced another major change today at its f8 developer conference.
“This is the heart of the Facebook experience, completely rethought from the ground up. We’re calling it ‘Timeline,” said Zuckerberg, “Timeline is the story of your life: all your stories, all your apps and a new way to express who you are.”
And with that, Timeline was launched with these major features….
Timeline is a real time stream that posts events, photos, news, and information from apps that Facebook feels are most relevant to you and your personality. Think of it as an “automatic scrapbook”.
Within timeline, your information is presented through blue and grey dots. Blue dots signify important events and content while grey dots are ranked as less important. If you want to add on to an event that happened in the past simply insert it at the right time.
Timeline also lets you create a “cover” where you can choose what image to feature that best captures the spirit of “you”.
Thankfully, users have complete control over who sees what parts of their timeline.
The entire feel of the timeline is pretty impressive.
Lastly, timeline will plot your most used apps, maps, and other experiences. Many of these are available today and will continue rolling out over the next several weeks. See all the changes here.
P.S.- I was able to get a sneak peek at what Timeline looks like. My profile is updated and you can view it below:
This week facebook announced some huge changes to how your profile will look, that little scrolling timeline you see on the right is just the tip of the iceberg. They are trying to get people to spend more and more time on facebook while collecting more personal data about them. Why, so they can deliver even more targeted advertising than they already do. The old double edged sword of all this cool technology we all love. Most of it is developed by the advertising and porn industries, kind of ironic.